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    Experimental Series Campaign – a new game-changing innovation in the whisky category Produce a mockup for a Tablet “Tap to expand” format. The … Read More
    Experimental Series Campaign – a new game-changing innovation in the whisky category Produce a mockup for a Tablet “Tap to expand” format. The design should include the following: - a 300x600 launch banner - 1-4 screens of the expanded ad showing the content and interactivity - mocked up in iPadsAll assets need to be sourced from the web. What the campaign is about: Range of ground-breaking malt whiskies. Being family run, we have the freedom to innovate, experiment and collaborate in ways other malts can’t. We’ll be partnering with trailblazers in the whisky world and beyond to create unusual and inspiring experimental series malt collaborations.Glenfiddich will launch one new experimental series whisky a year. Objective: The role of Experimental Series in the UK is to both to recruit new 30-45 year old men and drive reappraisal of the brand. Target Audience: 30—45 year old men (drinkers of business premium blends, imported whisky, rum and single malts) What do we want from Media: Disruptive - Will this piece of communication stand out in a cluttered media and competitive landscape? Does it have stopping power? Is it different from what is usually communicated in the category? Want to look at different formats that could push the boundaries. Emotional Response - Will it evoke some kind of emotional response from the recipient? Types of Formats: Happy for you to provide recommendations, we could have a mix of standard, high impact, advertorial, video, social content, Native etcAcross both Desktop, Mobile, Tablet Read Less
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