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    ADCR Awards 2016 branding
A stands an art director.

Art Directors Club Russia Awards is a very personalized russian design and advertisment award. ADCR is about people people. And "A" stands for an art director. An art director with its own unique style. And handwriting. So we asked famous Russian art directors to draw their letter "A".  ADCR Awards is one of the rare occasions when all the art directors come together. And at that time a unique and discordant pattern of the letters "A" appears.

The prize is only the form, indicating the professional achievements of participants of the Award, and not claiming to own importance. What is important is only the winner and the winning project. Therefore, the award's prize has become a transparent glass cube on the front face of which is applied the four ADCR letters, branded winner agency's name and the winning project's title.