Lady Gaga & Barneys New York
Project: Gaga's Workshop 
In the winter of 2011, Lady Gaga teamed up with legendary retailer Barneys New York for its first ever holiday promotional partnership. Barneys converted an entire floor of its Madison Avenue flagship store into Gaga’s Workshop, a unique holiday retail experience. The workshop featured a range of exclusive, special edition items available for a limited time only. Twenty-five percent of sales from these Lady Gaga retail items would go to her charity, the Born This Way Foundation. To extend the experience beyond the store, Lady Gaga’s management agency came to Digital Surgeons in need of a campaign that would seamlessly connect Gaga’s Workshop with the world. See the full case study.
Lady Gaga / Barneys New York
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Lady Gaga / Barneys New York

In the winter of 2011, Lady Gaga teamed up with legendary retailer Barneys New York for its first ever holiday promotional partnership. Barneys c Read More
15
224
0
Published: