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Jeep® | USA Basketball
In May 2012, the site of one of America's most legendary car manufacturers has been complemented by an all new contest section celebrating the newfound partnership between Jeep® and USA Basketball that will see a fully-customized 2012 Jeep® Wrangler Unlimited being given away in the weeks to come.

Delivering an experience that stays true to the core values of the Jeep® brand, and exhibiting an appreciation of the sport of basketball and its unique culture, it has been so well received by the client that it has become the cornerstone of the entire campaign, as offline initiatives are now quickly catching up to celebrate the launch of the USAB experience on jeep.com; a clear example of how digital can not only influence the overall marketing mix, but take the lead in defining how an immersive, engaging experience can be extended beyond the screen. Integrative, big-picture thinking at its finest. 
Jeep® | USA Basketball
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Jeep® | USA Basketball

360° integrated campaign, online contesting, traditional and online advertising, PR, Social, CRM and Loyalty.
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