Brand Rockabye-Baby®

Role Co-Founder / Designer

Once upon a time 2 British creative rock chicks met in Amsterdam and created a rock clothing label for babies who felt ever so alternative and not at all part of the mainstream cute. The brand is delivered in 12 inch record sleeves. The finishes are raw. Catalogues are zines rather than glossy gooey affairs. Harrods stocked it for their special rock edition.

Dutch TV did a feature on it, with one of their top stylists Leco being well into it. Was sold online and in stores across Europe. Spain loved it. It has since moved to London where it continues as a thoroughly anarchic brand in the UK led by one of the original founders Emma Parkes ' Rebel' McQueen.