Over the past few years Severn Vale has been undergoing a cultural transformation programme, 'OneTeam OneVision'. To kickstart the programme a set of values were created and visually communicated to staff with strong vibrant colours and icons representing each one.
The value colours were then incorporated into the 'OneTeam' logo. The logo represents the strong vision of staff members with the values working together at the core.
This logo, the value colours, the icons and wisp imagery (seen below) makes up the internal 'OneTeam OneVision' identity.
The identity was rolled out across the internal marketing at the company sometimes in full and sometimes only using a couple of elements.
