Objective:
To revitalize the brand and reassess how we perceive oral care products. Explore new shapes and materials for ease of use and maximization of shelf display. Packaging should be interesting and relevant to today’s consumers.
To revitalize the brand and reassess how we perceive oral care products. Explore new shapes and materials for ease of use and maximization of shelf display. Packaging should be interesting and relevant to today’s consumers.
This rebrand positions Crest as a stylish addition to your personal décor. The sleek design integrates convenience into your daily routine, adds luxury to your environment, and elevates the dental care experience.
The new logo combines slightly rounded corners with a custom “t” letterform to create a bespoke logotype that is both pleasant and professional.
Product photography by Jason Ware. Other photographs sourced from Unsplash.
