Cannon Trading Inc
Website Redesign Project
Website Redesign Project
At Cannon Trading, I was given a six month time period to redesign the company website and all of its marketing materials. Aside from completely redesigning the website, I designed web advertisements that are currently featured in Bloomberg and the Wall Street Journal Online, published a daily web blog and weekly newsletter, utilized programs for emailing thousands of people at once, and created videos for the companyʼs Youtube Channel, which I also launched. Iʼve also worked with the marketing team to utilize SEO tactics, google analytics, and google adwords to better optimize the website for more organic searches.
Logo Redesign
Redesigned Homepage
Original mock up
The new Canon homepage was designed with SEO in mind. The original homepage lacked the descriptive text and keywords that makes for higher rankings. The new homepage allowed for this while also maintaining a professional, current and timeless appeal. We implemented large "action heavy" buttons for easier navigation, and a clean bright color scheme for a more trustworthy and reliable appearance.
Landing Page Mock up View the final product here.
A new way to reach audiences
Designed for incoming web traffic, especially from social media sites, Cannon Trading's new landing page delivers valuable information, is easily sharable and interesting to read, and, because it is presented as an infographic, it is short, catchy, and to the point.
Trader's Profile
Highly customized profiles for potential clients
Marketed as a more in depth, personalized profile for potential clients, the Trader's Profile allows Cannon to gather data in a new, refreshing way. In this fresh approach, clients are invited to share as much information as possible with Cannon. This becomes a gateway for stronger, lasting relationships with brokers while accessing a demographic not previously tapped.
