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    We put usb sticks into the soap bars
Our solution to the fact that kids hate washing hands. 
As I always like testing my ideas in real life, my student portfolio was to be found ... in the soap bars.
The "hardcover" version of my portfolio was made as big size soap tray.

Client: Safeguard
Agency: Miami Ad School
CW: Voldemars Dudums, Mihnea Gheorgiu
AD: Savina Mokreva
Instructor: Niklas Frings - Rupp

2008 Finalist at Future Lions