SKULLY AR-1,
a motorcycle helmet augmented by an infinite-focus HUD, embedded rear camera, and GPS navigation.
Team members: Josh Bloom, VP Product + Design; Donald Burlock, Jr., Creative Director; Jeff Munar, Interaction Designer; Trevor Will, Photographer; Will Giovacchini, Videographer; Daniel Gillies, Lead Experience Engineer; Grant Ryan, Customer Support Manager
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Content strategy and copywriting for homepage
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Content strategy, design, and writing for testimonial-focused emails
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Content strategy and production and post-production assistance for customer testimonial video
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Content strategy, design, and writing for accompanying blog post
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Instagram and Facebook content
Left image
@skullysystems The AR-1's aerodynamic fin pulls wind over its curves and into a low pressure zone, which reduces buffeting, lowers distracting ambient noise, and stabilizes the helmet at highway speeds. Learn more on skully.com.
144 comments
Right image
@skullysystems Glance for GPS. Glance for MPH. Glance for a 180° rear camera view. #HUD #SuperhumanByDesign #AugmentedReality
24 comments
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Follower growth over 10 months
⇢ 111% increase on Facebook
⇢ 760% increase on Instagram
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Content writing for the AR-1 quick start guide
