No Space For Waste
South Africa’s landfills are rapidly filling up. No Space For Waste is a recycling concept that awards and rewards recycling efforts through an integrated app.
The idea builds on a closed-loop recycling system; a production process in which waste is collected, recycled and used to make new products.
No Space For Waste motivates Woolworths store cardholders to return recyclable packaging and containers in exchange for points and bragging rights through an online community platform.