DORITOS ROULETTEArt Direction & Design

Inside Doritos Roulette every chip is a gamble. Is this going to be the chip that sets my mouth on fire with flavorful spice? We created a roulette table out of the contents inside to visually represent the uncertainty and excitement around each bite.
 
 
Roulette
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Roulette

Package design and look & feel for Doritos Roulette.
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