More4 Rebranding - Logo Design
Made at ManvsMachine
Made at ManvsMachine
GOLD at Cannes Lions 2012 for Broadcast Design and graphics.
During my internship at ManvsMachine I worked on Channel 4's More4 rebranding project. ManvsMachine got invited to join a competitive pitch to create a new logo for More4 channel that would reflect its refocused lifestyle content.
My idea was to build the shape 4 out of colors that would refer to different aspects of lifestyle, but also to keep it close to Channel 4 identity. Mvsm creative directors, Tim and Mike choose one of my designs that I came up with building the logo out of colorful triangles. It had a nice and flexible form to play around. During the motion tests, the logo proved to successfully carry the idea of "getting more out of life".
After a few refinements Tim and Mike presented the logo among their favorites. Eventually, it has been chosen as More4 Channel's new logo and become the start point of the whole rebrand package. It was quite an experience and pleasure to work with many talented gentlemen at Mvsm and contribute on such huge project.
My idea was to build the shape 4 out of colors that would refer to different aspects of lifestyle, but also to keep it close to Channel 4 identity. Mvsm creative directors, Tim and Mike choose one of my designs that I came up with building the logo out of colorful triangles. It had a nice and flexible form to play around. During the motion tests, the logo proved to successfully carry the idea of "getting more out of life".
After a few refinements Tim and Mike presented the logo among their favorites. Eventually, it has been chosen as More4 Channel's new logo and become the start point of the whole rebrand package. It was quite an experience and pleasure to work with many talented gentlemen at Mvsm and contribute on such huge project.
Inspiration
Getting there
Below are the final look of the More4 logo and final stills with type implementation by ManvsMachine team. Check out the whole More4 Rebrand Package and the beautiful live-action themes made by Manvsmachine HERE
Logo final look + Type Implementation by Manvsmachine
