In this project I created a New Zealand product for the overseas market. I developed the visual identity for the brand and designed a flexible system for the applicationof the identity in the form of a Brand standards manual. "We manufacture and market hand finished, genuine green stone rings finished in high quality gold. Daring with a personal edge, our original designs capture the wild essence of New Zealand and its rich environment, while incorporating the latest high street city trends from around the world. Each stone is unique and has a story that will continue on its journey with you. Our rings will be your most precious possession, one that all will admire and you will always adore."
