Two things that frustrate me with the fashion industry:
1. People care more about the labels than the quality of the clothes
2. There's appears to be a branding standard set exclusively for luxury brands
The aim of WSHD is to blur the line between luxury and affordable. All the items sold by WSHD are a mix of second-hand and new-with-tags; a mix of brands, from Michael Kors to H&M, and all below $40. The condition, fit and materials of the garment is given honestly and priced accordingly however the label is never revealed directly to the consumer since I don't want people to judge based off that alone.