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    Texture and material were key in communicating TOMS POP program. Several elements were developed to communicate the brands values and make them s… Read More
    Texture and material were key in communicating TOMS POP program. Several elements were developed to communicate the brands values and make them stand out against the rest. The rugged and worn appearance of the POP program, is meant to convey the feeling of the Argentinian village that inspired the origin of the product. Items included a freestanding display, bench, hanging sign, and shoe shelf. Read Less
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