Film Exhibition, O2, London
The remit was to produce pirate themed Wanted posters using pre-designed artwork and print out as a stand attraction at the first Empire Big Screen event. Using an exhibition stand owned by the end client, Sony, the stand was flown over from ComicCon in San Diego by Deluxe, where a similar attraction was previously housed. Props were brought on board to allow further engagement with visitors, which proved much fun and allowed for more interactivity.
The Wanted posters featured major elements and assets from Aardman Animation’s upcoming “The Pirates”, due for release in March 2012. Along with other elements on the Sony stand, such as Men in Black 3, The Amazing Spider-Man and Anonymous, as well as free poster and t-shirt giveaways, our Wanted poster, produced on a laid vellum paper, in sepia with a branded colour overlay and scrolled for presentation, proved a big hit.