These illustrative juice boxes are targeted towards elementary school children and their parents, to promote making healthy food choices from a young age.
The bright colours, subtle texture of each fruit and handwritten styled font, make a fun treat for children to take to school. Most importantly treats children would be excited to bring to school in their lunch box. The textures used as the background's for each of the different kinds are visually represent the flavor, the reason for this was to make it a learning experience for children to learn what basic fruits look like. Also in creating these bright colourful illustration it it catches the attention of consumers when shopping as well as easier to find in the morning when packing kids lunches.
