When creating a visual identity for Czech real estate consultancy CS Property Services, we’ve focused on visualising the company’s motto: Connecting finance, people and ideas. At the core of the identity are three interconnected circles, each representing one element from the motto. The circles appear in the logo, as well as in all company’s printed and electronic materials - in the form of secondary branding. The circles‘ size and arrangement change depending on where they are used. The visual identity also includes a definition of proportional use of colors so all materials have the same look and feel.