Cake Delights
Brand Identity
From networking on my post graduate study, I managed to find a cake business which needed rebranding.
Cake Delights is a cake business which offers a personal and professional service to create delicious moth watering cakes for their consumers. My brief was create a new logo for a young, female audience. The aim was to communicate the values of happiness, positivity, quality and freshness, in a unique way to stand out from its competitors.
Identity Guidelines
Indicating how the new identity should be applied, across all applications.
Indicating how the new identity should be applied, across all applications.
Box Application
Hand Made Cards
Smart Phone Application (Wish App)
Web Design
Promotional Poster
Designed from hand made, cake icing letterforms.
Designed from hand made, cake icing letterforms.
