Media: Print
Description: As the number of beds on campus at the University of Kentucky increases, there becomes a greater reliance on upper class students choosing to live on campus. Each fall, a marketing campaign is developed to target these students specifically. The 12+ step process of applying to live on campus was simplified, communicated clearly, and acted upon. The result of this piece and the campaign as a whole was an over 60% increase in applications on a weekly basis. The success of this piece contributed to the success of the company as a whole.
Description: As the number of beds on campus at the University of Kentucky increases, there becomes a greater reliance on upper class students choosing to live on campus. Each fall, a marketing campaign is developed to target these students specifically. The 12+ step process of applying to live on campus was simplified, communicated clearly, and acted upon. The result of this piece and the campaign as a whole was an over 60% increase in applications on a weekly basis. The success of this piece contributed to the success of the company as a whole.
Role: Copywriting, graphic design, print management
Print Size: 6,500
Credits: Printing fulfilled by API Printing, Lexington, KY
