Rotisserie chicken restaurants are one of the most popular type of restaurants in Lima, being part of Peruvian food for many years now. Primos Chicken Lovers Bar wanted to honor the “chicken Fanatics” by giving them a rockstar status. The identity presents a more fresh feel to the traditional rotisseries, with a certain coolness throughout the restaurant experience.
Creative Director: Roni Heredia
Art Director & designer: Paloma Nieri
illustration: Israelo del mundo de papel
Lettering: Lu Nolasco
Photography: Jorge Rocca