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    La 73 Paradero Gourmet restaurant is a fun and traditional Lima experience. With a custom-designed interior replicating Peruvian markets, this qu… Read More
    La 73 Paradero Gourmet restaurant is a fun and traditional Lima experience. With a custom-designed interior replicating Peruvian markets, this quirky eatery takes food very seriously and has done so for the past eleven years. It’s name is called after a famous bus line (73 Bus Line) so the inspiration for the menu design came from public transportation. Lines, bold typography and contrasting colors, are some of the distinctive codes used for this project as you would also find on the street. Read Less
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La 73 restaurant

La 73 Paradero Gourmet es un punto gastronómico de referencia en Lima desde hace 11 años. Al estar situado en Barranco, uno de los barrios más tradicionales, está rodeado de cultura popular, y frente a su fachada pasa la emblemática línea 73, una línea de transporte público que recorre todo Lima uniendo los  barrios de San Martín, Surquillo, Miraflores, Barranco y Chorrillos. La inspiración para la nueva línea gráfica del restaurante busca en la cultura “combi” sus estímulos gráficos, la combinación de colores, las tipografías hechas a mano, los materiales recurrentes, y hasta los personajes que trabajan en ella, como los “dateros”, que fueron la inspiración para la línea gráfica del interior de la carta.

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La 73 Paradero Gourmet restaurant is a fun and traditional Lima experience. With a custom-designed interior replicating Peruvian markets, this quirky eatery takes food very seriously and has done so for the past eleven years. It’s name is called after a famous bus line (73 Bus Line) so the inspiration for the menu design came from public transportation. Lines, bold typography and contrasting colors, are some of the distinctive codes used for this project as you would also find on the street.

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Design & Art direction: Paloma Nieri
Photography: Jorge Rocca G.