Essentro is a distributor and retail chain that offers leading world-class luxury goods, cosmetics, health and beauty care lines.
We provided the big variety of branding and design services including development of visual identity, digital branding and marketing materials.
Due development of Essentro's identity we decided not stick with centralized visual concept. If consider that the company works on very changeable market which is driven by trends, such approach is purely reasonable. Only a few key elements need to act as constants across all communication - logotype, symbol and colorfulness executed in differen art genres (watercolor, oil painting, graffiti, quilling, mosaic, stained glass) . Such design solution allows to create rich and effective visual style with strong associations. Allows to be flexible, adaptable, responsive and hit different target auditories effectively.