The Kraken Rum Redesign
This is conceptual redesign of The Kraken Rum product for a packaging design class. I have taken this as a good challenge to create another good version of something that's already good. My goal was to depict a new Kraken Illustration as part of the logo & label, and incorporating it to the product's original bottle to make the illustration part of the structure. It makes the product the Kraken itself; bold and striking. Additionally, the original logotype has been preserved with updates to the "Kraken" type to make it seem half submerged, and creating a lettering of the word "Rum" with the characteristics of the creature. Lastly, I created and painted a clay sculpture to fully unleash the Kraken!