A cold-pressed sports juice brand who wanted to be as vibrant and dynamic as it’s target audience.
Anthem Sports Drink was conceived as a bridge between the cold-pressed juice market and the workout supplement drinks market. We knew that the target audience was relatively young and motivated and that the brand had to reflect these same qualities; the package had to make the audience feel cool holding it.
Anthem chose to use transparent bottles to show off the bright colors of the various fresh ingredients. This proved a challenge for the label since the color variations in the logo had to contrast the colors of the juices in the bottles. We embraced the fresh fruit and vegetable colors, and derived our palette from them.
