North State Brand Campaign —
North State, a North Carolina based communications company, built the Triad's very first residential fiber optic network. For its launch they needed a new branding campaign to place them in the same conversation as Google, AT&T, etc, and out of the mindset that they were just the local phone company. Breaking away from the usual cable and internet providers play on price point and speed, we decided to create a narrative that captured the limitless possibilities of their new service.
The campaign launched in August 2014 and was supported by print, outdoor, broadcast, social and Pandora radio.
"So stop thinking about the things you can't do, and start to imagine all you'll be able to."
(Copyriter: Matteson Fields - www.mynameismatteson.com)