SZIN Festival
The SZIN Festival was first organized in 1968, and after a short period of intermission it restarted in 2003. The organizers of the summer-closing festival thought that it was high time to re-design the identity. Our purpose was to create a visual material that meets the standards of international and Hungarian festivals; to make the new identity unique, colorful and easy to recognize.
We started with a full color logo which we shaped from energetic, hand-drawn images. The lively colors in the logo are enhanced by the ultramarine background, making the text vibrant. It is complemented by the white, bold texts and the paper-built composition we created with colors reflecting those appearing in the logo.
We like setting new challenges for ourselves from time to time. This is why we decided to step out of the computer graphics’ platform and create real-life materials for this project. As the first step, we created the images and then we started to build everything by hand in paper.
In constructing the figures, we used up more, than 50 m2 colored papers in several different shades, 10 rolls of double-sided tape, and about 200 hours, plus we eroded numerous cutters. It was amazing to see the world made up of our little paper-creatures coming to life.
We re - designed the website as well: so that it would fit the recent trends. It was an important aspect to highlight the up - to - date news, the lineup and the purchase of the tickets. We designed the page to be responsive, so that it would appear perfectly on every platform.
