Kerala Dust is a Western-born music producer, who reached out to come up with a art direction that would underline the minimalism and artistry that is reflected throughout his work. Since this was my first collaboration with an artist, I had to fundamentally change my process and approach. I tried to identify myself with the artist by merging with his music and persona, trying to transform my observations into a complementary visual language.
The direction for the logotype was clear and straight to the point. A simplistic, everlasting concept that would work well in the print and digital spectrum.
Colors and typography
For the perfect balance and contrast I decided to go as simple as possible, resulting in a black & white color schema. I saw black as the representation of boldness and strength, while white creates the perfect counterpart expressing clarity and pureness embedded in his work.
The message I tried to convey with the artwork was a simplistic representation of the merge between the visual and vocal emphasis of Keralas music. The result of the composition was a distorted representation of those two colliding worlds
Below is my pick of the favourite design explorations that didn't
make it into the final proposal.
For scrolling through my presentation and case study.
Appreciations and feedback always welcomed :)