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    A Facebook game was created to entertain, educate and inform our consumers about the launch of the brand new Sony Ericsson Xperia ray smartphone.… Read More
    A Facebook game was created to entertain, educate and inform our consumers about the launch of the brand new Sony Ericsson Xperia ray smartphone. (2011) Read Less
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SONY ERICSSON: METROPOLIS OF RAY
Beauty. Inside and out.
We had a launch of a new phone that was beautiful, both inside and out - constructed with a sleek aluminium casing, and built-in with the latest technologies. With so many smartphones on the market, our challenge was to get our audience interested in finding out more about this phone, leading to a potential purchase.

With our consumers being on Facebook a lot, we created a game application that would not only help them learn more about the phone's features, but also get to know a little bit of trivia about landmarks around the world. A beautiful city landscape was created, made out of Asia's most famous landmarks and skyscrapers, including the Sydney Opera House, Marina Bay Sands and more.

The best part - they got a chance to win a brand new phone at the end of their experience! Results for this campaign were good, with consumers spending an average of six minutes playing. And we made one winner very happy with a brand new Sony Ericsson phone!