INSIGHT
The “VEZ” (supply&disposal center) is a pilot scheme of the Federal Ministry of Education and Research, which provides an innovative solution for global resource problems. This complex subject requires a special presentation, design and communication strategy.
CHALLENGE
Increasing public acceptance with an attractive facade and interior design as well as understandable and easily accessible sources of information. Implementation until the opening of the World Horticultural Expo (WHE) in April 2014 in Qingdao, China.
IDEA
Conception of the training center as an interactive experience and the option of converting it into a show room easily. Inclusion of an artist to design the facade and interiors.
IMPLEMENTATION
Planning, implementation and integration of interactive media within the premises. Developing an application for iPad and Web – vVEZ (virtual VEZ), including the creation of an interactive and freely rotatable 3D model to explore the entire system. The user receives additional information about each building and facility element, including the information on the manufacturer and processes, by touching the application.
RESULT
Consistent positive feedback from businesses, politics and the press. The pilot project supports the ongoing development of SEMIZENTRAL.
