Titan Athletic Branding Concept // Basketball Project
1498
70
15
Published:
Shenzhen, China | 2016
Titan Athletic is a sports entity based in Shenzhen, China. I have been asked, after making the soccer club logo, to make a logo for this new kids basketball team, following the basic idea used for the soccer club, changing only the soccer ball in the middle of the logo with a basketball ball. This club combines the passion in teaching basketball to new generations with teaching to the kids some of the most important English words. With the help of a coaching team that has ammassed over 20 years of experience in this field, this is going to be one of the most important athletic companies in China for every kid that want to combine English learning with basketball passion. 

The basic idea for this project was to create a badge that recalls the naming of the society. The word "Titan" in mythology was often linked to Zeus, the greek god that was pictured often with a spark in his hand, a symbol of power and greatness. My idea was to create a logo starting from this symbol, using the main colours of this team, red, blue and white. The result is in the similar style to most typical Asian football associations.. The spark, in this position is also a symbol of speed, that is connected to the kids cleverness in this sport. Enjoy!

HOME JERSEY CONCEPT
AWAY JERSEY CONCEPT
THIRD JERSEY CONCEPT
PROMO AND GADGETS