Challenge:
A new co-working rental space company in North Philadelphia needed a designer to create a logo for their brand. A young and trendy-feeling company, they needed a logo to capture their personality and appeal to a wide audience.
A new co-working rental space company in North Philadelphia needed a designer to create a logo for their brand. A young and trendy-feeling company, they needed a logo to capture their personality and appeal to a wide audience.
Insight:
The initial meeting with my client offered a lot of insight into what the Brick Works style should be. Walking into the office, it was hard to miss the bright accent colors and rustic industrial feel to the space.
The initial meeting with my client offered a lot of insight into what the Brick Works style should be. Walking into the office, it was hard to miss the bright accent colors and rustic industrial feel to the space.
Idea:
A rustic stamped logo that incorporates the exposed brick that can be seen in the office itself, a true reflection of what customers can expect when walking into the building.
A rustic stamped logo that incorporates the exposed brick that can be seen in the office itself, a true reflection of what customers can expect when walking into the building.
Execution:
I created three versions of the logo for my client to choose their favorite from, in black-and-white and color versions for adaptability.
I created three versions of the logo for my client to choose their favorite from, in black-and-white and color versions for adaptability.
