CHALLENGE
The global social media and digital content strategy for the water filter producer BRITA should be developed and implemented internationally.
IDEA
Developing specific target group personas and the creation of numerous topics that can be used for all kind of social media channels, along with appropriate content production.
RESULT
The international perception of the brand BRITA significantly increased in social media. Predetermined KPIs were exceeded and led to a high growth in the social media community.
