For the final year of the X Games Skype partnership we took all the previous year’s successful elements and combined them with some new ones to give it a boost. This included Skype chats with athletes and influencers throughout the weekend and ever active social activity to advertise and highlight.
With reduced budgets we created fast track high traffic social video pieces with top athletes hooking up with fans via Skype straight off the course. We then used these in Facebook with supporting paid media to get some great immediate results
Scope of work:
Marketing strategy
Creative strategy
Creative marketing concepts
Creative marketing execution
Creative and brand direction for:
• Product activation and integration
• Social media channel assets; owned, earned and paid
• Email
• Social media channel assets; owned, earned and paid
• Jumbotron
• Banners
• Creation of TV broadcast show
• Banners
• Creation of TV broadcast show
• X Games Extra Video Site
Results:
Awareness: 75.6 Million impressions
Engagement: 173.8k
Participation: 29.3K
