CHALLENGE
The Audi AG is launching new versions of the successful A4 model series. The target is to inspire the most important customers and partners of the Audi A4 models through nationwide events.
IDEA
The idea is to emotionally charge the market launch by using digital technologies.
As a first step, invitation cards will be enriched with augmented reality content. At the events, the guests are emotionalised with digital stagings; virtual realities and test drives in 360°, interactive car configurators and a live show in which an animated robot competes against the dance formation Flying Steps are the major creative ideas of the project.
RESULT
The high claims of the Audi AG were completely fulfilled. Over 4,000 invited guests were inspired, entertained and familiarised with the new A4-models at ten different events.
