Perfetto tomato products family is a brand produced by Damavand S.A. situated in Filia, Karditsa ( GREECE ). All tomato products come from local tomato productions in the area of Karditsa and most of the production is for export purposes to many countries of the globe. We were hired to redesign the look and feel of the Perfetto series of all the products. This is the first of the premium series of the jar sauces. The recipies are for Arrabiata, Basil, Garlic and olive oil, Black & green Olives and the Sweet & Sour.
Clean design, basic ingledients of every sauce to help easy "reading" and no big red areas to avoid similarity with other products on the shelf are some of the design principles that we followed.