Developing a corporate identity for Dunlop‘s new tennis collection.
Task Develop a name and look for Dunlop‘s first ever complete tennis collection as well as direct marketing, print advertising campaign, POS strategies and give-aways.
Service Concept, Execution AgencyKarkalis-PR, Düsseldorf
Name and Logo development
The score 40:0 - pronounced 40:love - serves as inspiration for the name. The claim “40:love” does not only describe the superior position in the game but
proclaims: More important than victory remains the love and passion for the game.
brandlogo, audiologo, posters, direct mailing, info broschure, pos strategies and marketing