When I joined Dictum Health they had commissioned a logo design, but weren't totally happy with it, but the CEO didn't want to change it. The newly-hired Vice President of Marketing and the Vice President of Product convinced the CEO to let me take one more stab at it, but I only had a week to come up with something. The way it worked out, I only had about three days.

The Dictum Health product was positioned for use across multiple closely-related markets, with hospitals, clinics, skilled nursing facilities, military triage, and rural healthcare as the primary focus, so I worked with the concept of "intersecting markets that blended together". 

The only real input I had from the management team was that they wanted a globe wrapped with a banner. After a few banner attempts I convinced them to drop the banner and keep the globe. The CEO added the "D" to the center. 

I was also able to create new branding colors and style, working with the CEO to find the "traditional medical industry" combinations that he liked. 
DictumHealth Branding
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DictumHealth Branding

DictumHealth logo

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