Advertising and graphics

Carl Conway concepts graphics Art Director Graphic Designer Illustrator artwork digital print

World Health Organisation concept for stimulating awareness worldwide for vector bourne diseases, this one centres around Malaria (mosquitos). Using the continent and coastlines as faces representing the people and encouraging them to share awareness about vector bourne diseases.

Another version of the World Health Organisation concept for stimulating awareness worldwide for vector bourne diseases, this one centres around Schistosomiasis (snails). Using the continent and coastlines with more prominent faces representing the continent's people and encouraging them to share awareness about vector bourne diseases.

Self-initiated advertising concept for an allergy spray that relieves symptoms of allergic rhinitis, for both perennial and seasonal allergies. This one is aimed specifically at perennial rhinitis in the home and its effect on the sufferer.

Self initiated concept ad campaign for London Health Improvement Board (1 of 3)

Self initiated concept ad campaign for London Health Improvement Board (2 of 3)

Self initiated concept ad campaign for London Health Improvement Board (3 of 3)

The 'Hero' concept for a GSK Synflorix's patient awareness global advertising campaign, for meningitis and childhood ear infections.

Global advertising campaign for GSK's Synflorix showing all the different regional editions - direct to consumer patient awareness campaign. It highlights to parents the link between meningitis and childhood ear infections.

BMI Healthcare advertising campaign for weight loss which was very succesfull in creating respondents to the advert.

A concept for corporate health assessement plan advert.

Promotional postcard campaign for BMI Healthcare directed at GPs.

Celebration ad promotion for Dysport for 20 years in industry.
Dysport is a first-line treatment for the symptoms of cervical dystonia in patients with and without a history of botulinum toxin use.

Concept for Avodart PCa that did not make it to press :-(

Brand book for Duodart - only produced as an electronic version - format pdf

Ad concept for Vibativ - a defense against MRSA

Another ad concept for Vibativ - a defense against MRSA

Concept and art direction for Dificlir advert. Dificlir is a treatment for reducing the threat of the Clostridium difficile bacteria.

Another concept for Dificlir advert.

Ad concept and art direction for Nutropin which is a treatment for growth failure due to GHD, Turner Syndrome and CRI

Self initiated concept for Coaguchek - Roche Diagnostics.

Not what the client went with, but it was my favourite concept for a new campaign

Concept and art direction for Avodart which treats benign prostatic hyperplasia (BPH) in men with an enlarged prostate. This was used for Ads and Detail Aid cover in the European market. Other couples were used for the for the Asian and Latino markets.

Bonviva- a treatment for osteoporosis. A concept that the client didn't buy into but it was my favourite of the range of ads that were shown.

Avamys - treatment for allergic rhinitis. E-detail aid/illustrations.

GSK Travel Health treasure map 3 part mailer - illustration

iPad app for Ipsen - Somatuline Autogel and Octreotide device. Treatment for Acromegaly and NET.

iPad app for Ipsen - Dysport. Treatment for Spasticity.

Concept and design for 2 part mailer for Epipen

Concept and art direction for Synagis advertising to treat Respiratory syncytial virus (RSV) in babies up to two years old. (This never ran as it was part of a pitch presentation but it was my favourite of the bunch)

Concept, art direction and illustration for Strattera advertising. (Strattera - treatment for ADHD) These were styled from the detail aid but the ads never ran.