Proof of Concept - Invisible Wall
ROLE: Creative Direction • Design
ROLE: Creative Direction • Design
[ Concept Summary ]
What you don't know about your Credit Scores can hurt you – and suddenly stop you in your tracks when you need good credit. Avoid unseen surprises with FreeScore.
- DRTV -
What you don't know about your Credit Scores can hurt you – and suddenly stop you in your tracks when you need good credit. Avoid unseen surprises with FreeScore.
- DRTV -
- BILLBOARDS -
DRTV Proof of Concept - Voodoo Doll
ROLE: Art Direction • Design
[ Concept Summary ]
An unsuspecting loan applicant meets with a banking representative, only to be given fits – literally – by Billy BadScore, who manipulates his movements with a voodoo doll. One bad score ruins everything (even the loan applicant’s self-control!), and the loan is denied. But when the man signs up for FreeScore and goes back to the bank with the Good Score Guys, he turns the tables on Billy BadScore with a voodoo doll of his own – and gets the loan.
ROLE: Art Direction • Design
[ Concept Summary ]
An unsuspecting loan applicant meets with a banking representative, only to be given fits – literally – by Billy BadScore, who manipulates his movements with a voodoo doll. One bad score ruins everything (even the loan applicant’s self-control!), and the loan is denied. But when the man signs up for FreeScore and goes back to the bank with the Good Score Guys, he turns the tables on Billy BadScore with a voodoo doll of his own – and gets the loan.
DRTV Proof of Concept - Credit Blockage
ROLE: Art Direction • Design
[ Concept Summary ]
A mysterious blockage strikes people unexpectedly and prevents them from getting the most out of their credit. The prescription? 3 FREE Credit Scores at FreeScore.com.
ROLE: Art Direction • Design
[ Concept Summary ]
A mysterious blockage strikes people unexpectedly and prevents them from getting the most out of their credit. The prescription? 3 FREE Credit Scores at FreeScore.com.
