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    Three posters celebrating the rich history of Honda Motorbikes
The London based Karmarama Agency offered me the chance to design posters for Honda Motorbikes.
The three posters focus on the most awarded bike families of Honda, naming the CBR superbikes, the Africa Twin
and the CB street bikes.

The tagline was Building legends upon legends and after many round of layouts we agreed on these concepts, where we see different versions of the given bike (usually the first and the last) with the logo's wing shape incorporated in the background.

Creative Director:               Creative Team:

Paul Zeidler                          Rachel Holding
                                             Daniel Leppanen

Original photo: Wison Tungthunya, W Workspace Company Limited
Of course there were a lot of tweaking until the the illustration reached its final state
Since the Africa Twin motorbikes won a lot of Dakar Rally medals for Honda, it was an obvious choice to concentrate on the shadows and the sand dunes for the poster.
For the CB street bikes' Street Fighter poster we were focusing on the city lights and heavy perspective from the start.
In the end, the talented team at Karmarama managed to put together incredible animations from the final illustrations.