Project SELF CONSCIOUSNESS:
From a survey in 2013, it has been discovered that one in five girls who have worn makeup between the ages of 8 and 18 years old have negative feelings about their looks when they don’t wear makeup, such as feeling self-conscious, unattractive or as if something is missing from their faces. Of the girls who wear makeup, 65 percent started wearing it between the ages of 8 and 13 and 27 percent hardly ever leave the house without wearing any. The places most girls feel are okay to be bare-faced are at home, the pool or beach and the gym. The least acceptable places to be bare-faced are friends’ houses and school.
This project depicts about how we should raise our children by educating them and also building their self esteem.
Photographer and retoucher: Emmanuel Thuo.
Production and Conceptualisation: Rita Muigai
Lighting: Rita Muigai