New sub-Brand Design
I was asked to create the One Shot product design for a dedicated customer in 2007. The simple blocked color design was eye catching on shelf and the black dominant point added a Black Flag flavor to the design. Silhouetted insect images were recognizable and kept the number of colors needed for production to a minimum.
Soon we were offering Triple Value Packs, which were very popular (below) but presented a packaging challenge:
Soon we were offering Triple Value Packs, which were very popular (below) but presented a packaging challenge:
BEFORE AFTER
The cost to manufacture the Triple Value Packs was high. The shrink wrap process could only be done off-site as a secondary process. We needed to find another way to put three cans together. I took a roughly sketched idea to one of our paperboard vendors and within an amazing 5 weeks we were using the new Triple Value Pack boxes inline at the aerosol manufacturer. Substantial Savings! The box was also recyclable.
(The boot and box color is PMS 804, not able to be properly rendered on-screen.)
