Austin In-Home Fitness Branding and Identity
Client: Austin In-Home Fitness
Client: Austin In-Home Fitness
Austin In-Home Fitness is an In-Home Personal Training Service. The company's philosophy is "Sustainable Fitness". Sustainable Fitness is simply teaching people how to create and maintain healthy exercise habits. With this in mind, I set out to create a logo that embodied this philosophy. We eventually arrived at the impossible triangle. This symbolism represents a never ending commitment to fitness in the visual three dimensional form that continues without an end. In addition, triangles (pyramids) are symbols of power and stability. I chose a strong san-serif typeface to add a sense of building a strong foundation.