This print campaign was done for Sarasota Herald Tribune's "Season of Sharing" fund held annually for local struggling families. The fund is meant to provide monetary aid to those families and individuals in jeopardy of losing their houses.
My partner and I created this print campaign and social media strategy centered around the truth that people will give up everything (even their most valued possessions) before they have to give up their homes. This campaign is about sacrifice and sympathy, a project for a cause that really means a lot to this local community.
Louie Zuniga: Copywriting/Art Direction
Samantha Temkin: Copywriting/Art Direction
For our social media strategy, we presented a Season of Sharing online auction meant to raise money for the overall fund. By using the Season of Sharing Facebook, supporters could share and promote their bids to their friends, encouraging more to get involved and "auction off something of theirs to save what someone else values most."
