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    New Real Madrid 2012/2013 shirt campaign
New Real Madrid 2012/13 jersey
Xabi Alonso, Iker Casillas, Karim Benzema. Everybody knows that these are Real Madrid players. But what about José Pérez, Paula Cervantes, or Joaquín López? Our main goal for this campaign was to communicate that Real Madrid are not only the players, but are also the fans – using the New 2012/2013 jersey as the visual representation of this concept.
110 years of history in a shirt
More than a century united by the passion for our colours.
Unleash your madridismo.
the colour changes, not the feeling
With this shirt we'll always feel at home.
Unleash your madridismo.
the king of europe's shirt
Together we'll continue making history in this competition.
Unleash your madridismo.