This was a classroom project in which each individual was given a problem or a subject of economical importance and was asked to come up with ideas for possible solutions. After research and ideation, the best idea for the solution would be picked and refined further. My brief was to promote tourism in Valparai, a hill station in Tamil Nadu. My solution was DETOX, a fest consisting of events such as trekking, live music and yoga held annually in Valparai.
After finalizing on my concept, I developed a system to ensure the smooth progress of the fest and also did the branding.
After finalizing on my concept, I developed a system to ensure the smooth progress of the fest and also did the branding.
LOGO VARIATIONS
POSTERS - CONCEPT 1
I've used the logo form to create different motifs to bring out an abstract meaning of each event visually. I've also added pictures that would further add more meaning to these abstract motifs. All the headers begin with an 'H' to further assist the posters in being united.
POSTERS _ CONCEPT 2
Here, I've used the logo form in repitition to give a more direct idea of each event to the viewers.
T - SHIRTS
The challenge was to convey to the public that DETOX was for all age groups in a fun way. I decided to put people of various age groups performing very contrasting activities on T-shirts. The results are as follows...
Simple and to the point. These T-shirts are for the volunteers.
BROCHURE - SAMPLE SPREADS
THANKS
