It explores some of the questions that brand owners ask themselves and most of the time can't find answers to. The book then gives hints and points ways to help them overcome difficulties with the power of branding and design.
Products are made in the factory, but brands are created in the mind,” says Walter Landor, one of the forefathers of modern branding. Developing a new product is a great start. Choosing the right brand strategy for it to bloom is the next step. Luckily, that happens to be one of our fortes!