With the advent of Snapchat, users now interact with brands more than ever. The latest feature update allows users and brands to upload pre-edited videos from their gallery onto their story.
This means that brands can plan out their Snap Story content and have more robust features that will keep their followers interested. Below is a concept of the content that Social Media Week could post daily on the Snap Story to entertain its followers.
Followers can expect to find snippets of our informative interviews with industry experts. We will also put a small banner at the bottom that motivates them to check out the latest blog on Socialmediaweek.org.
Everyday, fans can send in the emoji they think the SMW team member is using. If they are right, they get to submit their face to the next day's snap story. This familiarizes SMW followers with the staff and gives them a fun way to respond with the brand.
There will be daily trivia where fans can circle the correct answer and send in their screenshot to the official SMW account. This would give its fan base a reason to stay sharp on their social media facts and give them a reason to consider SMW a source for social media work.
This is only the rough concepts, so I'm excited to see how much more content we can come up with. For more questions or info on other projects, please contact DJ Pulce @ djpulce@gmail.com
